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ELEVEN

ELEVEN SPORTS HITS BULLSEYE WITH DARTS ACTION FOR U.S.

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ELEVEN SPORTS has announced that it will show LIVE and EXCLUSIVE coverage of 14 international darts competitions in the U.S. during 2017 following an agreement with Matchroom Sport.

The top-level tournaments, which include the 2017 World Cup of Darts, the World Match Play, the Grand Prix of Darts, the Grand Slam of Darts and a number of World Series events, will run from May through to November this year.

Today’s announcement highlights further ELEVEN SPORTS’ commitment to become the destination where emerging and mainstream sports meet compelling LIVE action and engagement.

 “We are very pleased to grow our content for fans in the U.S. with the addition of LIVE darts action throughout 2017,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Darts continues to grow in popularity and we’re excited to work with Matchroom to grow the sport in the U.S. and provide fans with a go-to destination where they can consume and enjoy the entertainment through our live on-air action.”

“I’m delighted that American audiences can now watch the latest global phenomenon – professional darts!” said Barry Hearn, Chairman, Matchroom Sport. “With audiences around the world enjoying the standard of play and the extraordinary atmosphere making it one of the biggest draws on TV, at last the USA is in for a real treat. America – are you ready!” 

All 14 international tournaments will be available in 50 million households thanks to ELEVEN’s reach in across the country through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

ELEVEN SPORTS will show LIVE and Exclusive coverage of:

May

24-25: 2017 DUBAI MASTERS – WORLD SERIES

June

1-4: 2017 WORLD CUP OF DARTS

6-7: 2017 SHANGHAI DARTS MASTERS – WORLD SERIES

July

22-30: 2017 WORLD MATCHPLAY

August

11-13: 2017 AUCKLAND DARTS MASTERS – WORLD SERIES

18-20: 2017 MELBOUNRE DARTS MASTERS – WORLD SERIES

26-28: 2017 PERTH DARTS MASTERS – WORLD SERIES

September

16-17: 2017 CHAMPIONS LEAGUE OF DARTS

October

1-7: 2017 GRAND PRIX DARTS

21: 2017 GERMAN DARTS MASTERS – WORLD SERIES

26-29: 2017 EUROPEAN DARTS CHAMPIONSHIPS

November

4-5: 2017 WORLD SERIES FINAL – EVENT

11-19: 2017 GRAND SLAM OF DARTS

24-26: 2017 PLAYERS CHAMPIONSHIPS

 

About ELEVEN SPORTS:

ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Launched in the US in March 2017, ELEVEN SPORTS is dedicated to delivering world-class domestic and international sports and lifestyle entertainment ‘For The Fans’. Sports fans will be treated to a unique mix of emerging and mainstream sports combined to provide engaging and compelling LIVE entertainment, placing the viewer at the very heart of the action. Further updates about new and exciting programming coming to ELEVEN SPORTS will be announced soon.

 

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ELEVEN SPORTS CONFIRMED AS HOST BROADCASTER FOR LA LIGA LEGENDS MATCH

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ELEVEN SPORTS IN POLAND HITS RECORD VIEWER NUMBERS FOR EL CLÁSICO

London, 26 April 2017 – ELEVEN SPORTS has been confirmed as the host broadcaster for a LaLiga Legends match between former stars of the Spanish league and the Polish national team.

The match, which was initiated by ELEVEN and will be co-organised in partnership with LaLiga and Legia Warsaw, will be held at Legia Warsaw’s Marshal J. Piłsudski City Stadium on Friday 9 June 2017. It is the first time that a LaLiga Legends match will be held in Europe.

ELEVEN SPORTS subscribers in Poland have a front row seat to the action which will include former stars from some of the greatest Spanish clubs such as Real Madrid, FC Barcelona and Valencia CF. Players already confirmed to take part include former Real Madrid Galactico’s Fernando Morientes, Christian Karembeu and Míchel Salgado; Gaizka Mendieta of Valencia CF and FC Barcelona and Gianluca Zambrotta of FC Barcelona. Other players include Joan Capdevila, Fernando Sanz, David Albelda.

LaLiga Legends team will face a squad of former Polish internationals including the former Real Madrid and Liverpool keeper Jerzy Dudek with more names to be announced soon.

“We are delighted that ELEVEN SPORTS will organise and be the host broadcaster for what will be a thrilling football exhibition. This is an important and very exciting way of building relations with fans, which breaks out of the traditional broadcaster-viewer relationship”, said Danny Menken, Managing Director, ELEVEN SPORTS.During the last two seasons we have delivered thrilling live and exclusive coverage of LaLiga including local language commentary from the best commentators and pundits and in-depth, pre and post-match studio and in-stadium analysis – providing fans with broad interactive coverage and incredible insight into the biggest live games. We are delighted to be able to expand this offer with LaLiga Legends match.”

“We are very pleased to be able to play this game against the League Legends of Poland. We’re convinced it will be a success and that the public will enjoy watching LaLiga Legends,” said former Real Madrid player, Fernando Sanz. “We’ve played other games around the world and we have always received a marvellous reception. It’s a pleasure for us to go to Warsaw and to be close to the Polish fans. Among the players who make up the LaLiga Legends team there are European champions, World champions, and LaLiga champions. It’s an honour and an enormous responsibility for us to represent the best football league in the world!”

ELEVEN SPORTS has helped to significantly increase the exposure of LaLiga in Poland airing 8 games LIVE per matchday across the last two seasons. The passion and excitement surrounding the Spanish league in Poland is evident with a record number of almost 500,000 viewers tuning in to Sunday’s spectacular El Clásico clash.

In Poland, Eleven, Eleven Sports and Eleven Extra are available on satellite platforms and cable networks, including operators such as nc+, Cyfrowy Polsat, UPC, Vectra, Multimedia Polska, Orange, INEA, TOYA, Netia, Promax, as well as through several dozen local cable television providers. The channels are also available through the ELEVEN SPORTS app on the elevensports.pl website, on Android and iOS mobile devices, as well as on selected Samsung Smart TVs with the Tizen operating system.

 

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Sports fans in Poland receive more than 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

 

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ELEVEN SPORTS PACKS A PUNCH WITH BOXING RIGHTS IN U.S.

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ELEVEN SPORTS has picked up more LIVE and EXCLUSIVE sports content for fans in the U.S. adding top boxing action including Martin Murray (UK) vs Gabriel Rosado (U.S.), taking place this Saturday in Liverpool, England.

The middleweight battle will pit the two experienced fighters – both of whom have previously been world-title challengers – against each other in the top-of-the-bill clash.

ELEVEN has also struck an agreement with Sauerland Boxing – one of Europe’s leading boxing promotions – for LIVE and EXCLUSIVE coverage of select fights which will be confirmed in due course.

 “We are very pleased to continue to build on our rights portfolio in the U.S. with top quality boxing action,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. We are committed to delivering an eclectic mix of emerging and mainstream sports entertainment that the fans want to see and we look forward to adding more premium rights very soon.”

ELEVEN SPORTS secured the Murray vs Rosado fight in a deal with Matchroom Sport, while the agreement with Sauerland Promotions was completed through MP & Silva, the full service global sports media agency representing the worldwide media rights of Team Sauerland.

The boxing content will be available in 50 million homes across the US thanks to the network’s reach through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS ADDS MMA AND KICKBOXING TO U.S. OFFER

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ELEVEN SPORTS has announced it will show LIVE coverage of premium MMA and Kickboxing action in the U.S. as it continues to grow its sports offering to fans across the country.

In 2017, ELEVEN SPORTS will show 19 LIVE and 35 past events from MMA Bushido, King of Kings (KOK) Kickboxing and WGP Kickboxing – the largest Kickboxing promotion in Latin America – as part of the network’s drive to deliver exhilarating LIVE action aimed towards millennial sports fans.

“Fight sports are growing in popularity in the U.S. and all over the world and we are thrilled to add new and exciting MMA and Kickboxing events to our growing portfolio,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. We are committed to delivering thrilling action that is not readily available giving fans the opportunity to watch, enjoy and engage with their favourite sports

The latest ELEVEN SPORTS content will be available in 50 million homes across the US thanks to the network’s reach through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

About MMA Bushido:

MMA Bushido fights are held in a ring rather than a cage and the rules are deliberately made simple for maximum excitement, encouraging the fighters to always go directly for a knockout win.

www.mmabushido.com

About King of Kings:

KOK has a wide fan base throughout Europe. The KOK style and rules are designed to ensure fighters win by using the purest fighting techniques. KOK is based in Lithuania and promotes many European kick-boxing fighters.

www.kokfights.com

About WGP Kick-Boxing

WGP is a Brazilian based kick-boxing promotion founded in 2011. The largest kickboxing promotion in Latin America, WGP offers a series of events with international production standard, featuring the best fighters in the American continent and from all over the world. The promotion is known for its dynamic, intense and exciting kickboxing fights which made WGP the widest audience in Brazil within the fighting segment, reaching around 4 million TV viewers per show.

www.wgpkickboxing.com.br

 

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ELEVEN SPORTS ON CUE WITH WORLD SNOOKER CHAMPIONSHIP

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ELEVEN SPORTS has announced it will show LIVE and EXCLUSIVE coverage of the final of the 2017 World Snooker Championship in the US.

The announcement follows the news that Facebook Live will stream the Championship through to the quarter-finals via World Snooker’s Facebook page in the US – highlighting the sport’s ambitions to further develop its popularity across the country and become truly global.

This ambition to reach a new generation of fans in innovative ways is perfectly aligned to ELEVEN SPORTS’ strategy to offer every millennial fan compelling LIVE content that they may not be able to access elsewhere.

“The World Snooker Championship is a great partner for us with clear ambitions to grow and develop globally,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. We are committed to delivering new and exciting sports content that is not readily available and we are looking forward to working with World Snooker to grow its fan community in the US.

The World Championship is snooker’s marquee event that takes place annually in Sheffield, England, from 15 April – 1 May 2017. The final will be available to 50 million homes across the US thanks to ELEVEN’s reach through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS EXPANDS OFFER WITH LAUNCH OF THIRD CHANNEL IN BELGIUM

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Pioneering global broadcaster ELEVEN SPORTS will tomorrow (13/04/17) launch a third channel in Belgium, making even more premium LIVE and EXCLUSIVE sports action available to all fans across the country.

Eleven Sports 3, which is available in Flemish and French via www.elevensports.be and the ELEVEN SPORTS app, will broadcast additional world-class football action including La Liga, Serie A and Ligue 1 as well as other sports that are popular in the local market including Euro Hockey League, Champions League Handball, top action from Premier League Darts and the World Cup of Darts and leading MMA content from Cage Warriors.

Eleven Sports 3 has been created to ease scheduling clashes between the biggest games – offering fans everywhere more LIVE and EXCLUSIVE sport, in-depth analysis and unique insight into their favourite events. The new OTT channel, which will run alongside the two existing channels, Eleven Sports 1 and Eleven Sports 2, will also give fans additional freedom and flexibility in their viewing options with no bundled contracts, no need for cable or set top boxes, and anytime, anywhere viewing at an affordable price. In addition to being available online and via the app, negotiations are ongoing with distributors with a view to making Eleven Sports 3 available in their packages.

“Introducing Eleven Sports 3 ensures we will deliver even more world-class sports content to fans everywhere in Belgium while also giving them opportunity to watch their favourite players, teams and sports without having to worry about scheduling clashes,” says Danny Menken, Group Managing Director, ELEVEN SPORTS. “Aligned to our strategy to deliver content that is popular in the local market we are also delighted to give fans a front row seat to more international events such the World Cup of Darts and the Euro Hockey League – giving them the entertainment they want, when they want it.”

Fans in Belgium can purchase all three ELEVEN SPORTS channels as a package for only €9.99 per month or €99 per year. Alternatively, fans can purchase Eleven Sports 3 exclusively for only €1 per week or €1.50 per day.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Sports fans in Belgium receive close to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS SEALS SAMSUNG PARTNERSHIP FOR POLAND

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Pioneering global broadcaster ELEVEN SPORTS has today announced a strategic partnership with Samsung in Poland that will see the network’s over-the-top application feature on all Samsung Smart TVs with a Tizen operating system*.

The agreement will give existing and new Samsung Smart TV owners a front row seat to premium sports entertainment such as the Spanish LaLiga, including a potentially title defining ‘El Clasico’ between Real Madrid and Barcelona on 23 April.

Other premium sports available through the app includes Formula 1®, more top football action from Italian Serie A TIM, French Ligue 1, the Emirates FA Cup, CONMEBOL 2018 FIFA World Cup Qualifiers, and much more. Available in full HD with intuitive navigation, and with a 24-hour catch-up function coming soon, fans will not miss a moment of the thrilling sports action across the ELEVEN SPORTS channels.

“Our core strategy is to reach every fan by delivering LIVE and EXCLUSIVE sports entertainment in non-exclusive ways. This agreement with Samsung highlights our commitment to this approach”, says Danny Menken, Group Managing Director, ELEVEN SPORTS. “The partnership with Samsung also offers fans the flexibility and freedom to watch their favourite sports, when they want, where they want. We will continue to embrace innovation and new ideas as we strive to bring the fans closer to the action that ever before.”

On top of premium football action and Formula 1®, fans will also have access to ATP 250 Tennis, MMA, Elite League Speedway, ITTF Table Tennis World Championships and much more through the new app.

* The ELEVEN SPORTS app is available on all Samsung Smart TVs produced from 2015 with the Tizen operating system.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Sports fans in Poland receive more than 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS FLYS HIGH WITH THE AMERICAN ULTIMATE DISC LEAGUE

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ELEVEN SPORTS has announced that it will show LIVE and EXCLUSIVE coverage of the American Ultimate Disc League (AUDL) in the US – adding more compelling, niche sports action targeted towards millennial fans across the country.

The agreement sees LIVE AUDL events coming to cable television for the first time in the competition’s history. During the 2017 season, ELEVEN SPORTS will air the ‘Game of the Week’ LIVE on all 18 match days, including 13 regular season games and all five play-off games.

The first broadcast will take place on Sunday, April 9 as the DC Breeze host the reigning East Division champions the Toronto Rush.

“We are very pleased to add the American Ultimate Disc League to our growing portfolio of new and exciting sports rights in the US,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Aligned with our core strategy, the AUDL represents a fantastic opportunity for us to reach a new generation of millennial fans who are looking for fresh and exciting sports content. This is an exciting time and we’re looking forward to continuing the momentum with further announcements very soon.”

 “The AUDL is really excited to have our first ever game on live cable television on April 9,” said AUDL Commissioner, Steve Gordon. “This is exciting for the league and ultimate as the sport continues to reach a larger audience. We are thrilled that we are able to leverage ELEVEN’s reach in the US to 50 million households and we’re looking forward to working with them to grow our sport and build a community of fans across the country.”

ELEVEN in the US is the destination where emerging and mainstream sports meet compelling LIVE action and engagement. Through its ‘For the Fans’ strategy, the network will also build on its long-term commitment to create a community around niche sports that brings the fans into the conversation through an engaging, fan-friendly approach.

ELEVEN SPORTS is available in 50 million homes across the country through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS BOLSTERS U.S. CONTENT WITH LIVE CYCLING

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ELEVEN SPORTS announces it will show LIVE coverage of select events from the 2017 Ciclismo Cup – a series of races from the UCI Road Calendar that feature some of the world’s best professional cyclists competing for UCI WorldTour teams.

The top level LIVE races, which will take place against the dramatic and stunning backdrop of the Italian Alps, will run on ELEVEN SPORTS in addition to the existing cycling content already on air, including the exciting lifestyle and travel themed Mountain Biking show – Mountain Bike Adventures. This combination of compelling content highlights ELEVEN’s strategy to deliver LIVE races and inspirational lifestyle content creating a go-to destination for all cycling fans across the US.

ELEVEN SPORTS will show 90 minutes of LIVE coverage per day across six races of the 2017 Ciclismo Cup:

  • 17-21 April: Tour of the Alps
  • 13 September: Coppa Agostoni
  • 14 September: Coppa Bernocchi
  • 30 September: Giro dell’Emilia
  • 1 October: Gran Premio Bruno Beghelli
  • 3 October: Tre Valli Varesine

The races, which are produced by PMG Sport, distributed with Oneplayer and organised by the Italian League of the Professional Cycling, will be shown LIVE on ELEVEN SPORTS to 50 million households thanks to the network’s reach in the U.S. through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

“We are very pleased to grow our cycling content for fans across the U.S. with the addition of LIVE action from the 2017 Ciclismo Cup,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Compelling bike content is very important to us and we are committed to offering fans great access and unique insight into their favourite sport and pastime. Watching the elite battle it out in the Alps feeds the passion of every road cycling purist, and we look forward to confirming more top rights not only from road cycling, but from every type of bike content very soon.”

Ciclismo Cup race winners so far this season include Adam Yates of UCI WorldTour team Orica-Scott, and Diego Ulissi of UCI World Tour team UAE Team Emirates.
ELEVEN SPORTS in the US will be the destination where emerging and mainstream sports meet compelling LIVE action and engagement. Through its ‘For the Fans’ strategy, the network will also build on its long-term commitment to create a community around niche sports that brings the fans into the conversation through an engaging, fan-friendly approach.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:
Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports
Follow us on Twitter: @ElevenSportsHQ
Follow us on LinkedIn: Eleven Sports HQ

ELEVEN SPORTS SCORES INTERNATIONAL T20 CRICKET FOR USA

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London, March 22, 2017– Just days after announcing its entry into the US market, ELEVEN SPORTS has today confirmed that it will show LIVE and EXCLUSIVE coverage of the Emirates Airline Twenty20 (T20) cricket tournament, a deal negotiated by ELEVEN SPORTS and RDA, making the competition available to 50 million households across the country.

The addition of T20 cricket, with its fast-paced, energetic style underlines ELEVEN’s commitment to bring on board new and exciting niche sports that are tailored towards millennial fans across the US.

The highly-anticipated tournament will feature six international teams playing across two days on 23rd and 24th March. For the first time, the tournament will be hosted at the Dubai Sports City ICC Academy.

Some of the biggest stars in cricket are expected to play the tournament including England internationals Ben Stokes, Mark Wood, Ben Duckett, Liam Plunkett and Ian Bell.

The participating teams include Lancashire Lightning, Birmingham Bears and the Durham Jets from England’s T20 Blast, Peshawar Zalmi Foundation and Lahore Qalandars from the Pakistan Super League, and the MCC Emerging England XI.

“We are very pleased to add the Emirates Airline T20 cricket tournament to our rights portfolio in the US,” says Danny Menken, Group Managing Director, ELEVEN SPORTS. “Our aim is to offer a new generation of fans LIVE and EXCLUSIVE access to emerging and exciting sports action that is not available through other networks. Today’s announcement brings this strategy to life and we are looking forward to confirming more top sports rights very soon.”

ELEVEN SPORTS in the US will be the destination where emerging and established sports meet compelling LIVE action and engagement tailored towards the millennial generation. Through its ‘For the Fans’ strategy, the network will also build on its long-term commitment to create a community around niche sports that brings the fans into the conversation through an engaging, fan-friendly approach.

ELEVEN will continue to build a strong portfolio of rights from traditional, millennial and lifestyle focused sports content including cycling, football, basketball, ice hockey, soccer, rugby, lacrosse, cricket, drone racing and more. Further announcements regarding these rights will be made in the near future.

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Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.

About ELEVEN SPORTS:

Founded in 2015, ELEVEN SPORTS is a global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.

Like us on Facebook: Eleven Sports

Follow us on Twitter: @ElevenSportsHQ

Follow us on LinkedIn: Eleven Sports HQ