ELEVEN SPORTS has scored LIVE and EXCLUSIVE basketball rights in the U.S., adding more compelling sports entertainment for fans across the country.
ELEVEN has secured rights to Liga Endesa – the top professional basketball league in Spain which is widely considered as one of the best leagues in Europe. The network will show LIVE and EXCLUSIVE coverage of the remaining two rounds of the regular Liga Endesa season plus the Play-Offs which run from 18 May – 18 June.
“We are very pleased to add LIVE and EXCLUSIVE basketball action to our growing offer for millennial fans in the U.S.” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Everybody knows that basketball is hugely popular in the U.S. and we’re very excited to work with Liga Endesa to showcase the incredible talent in one of Europe’s best leagues to a new generation of basketball fans here.”
ELEVEN SPORTS secured the agreement with Liga Endesa through MP & Silva, the full service global sports media agency.
“We are glad to partner with ELEVEN SPORTS in the United States and to support the expansion of international basketball viewership through the recently launched service,” said Frank Uddo, MP & Silva’s President for North America. “Outside of the United States, no one produces better players than Spain, with ACB being widely considered to be the best domestic league in Europe.”
The basketball content will be available in 50 million homes across the US thanks to the network’s reach through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.
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About ELEVEN SPORTS:
Founded in 2015, ELEVEN SPORTS is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.
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About MP & Silva:
MP & Silva owns, manages and distributes television and media rights to some of the most prestigious sports events around the world, with a portfolio that provides over 10,000 hours of programming annually to over 200 broadcasters in 215 countries. MP & Silva also provides complimentary sponsorship, digital and technology services. Headquartered in London and Singapore, it operates worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi, Kuala Lumpur, Luxembourg, Miami, Monaco, Munich, New York, Paris, Taipei, Tokyo and Warsaw. In May 2016, MP & Silva created a strategic partnership with Everbright, a leading financial services company in China and Baofeng, an internet entertainment and technology company, specializing in Virtual Reality and digital entertainment, through an investment from Shanghai Jin Xin investment fund (“Shanghai Jin Xin”).